MBJ

Why is UGC so powerful?

UGC adds authenticity across all marketing channels

Brands can use quotes, star ratings, and UGC images to add social proof and authenticity to their marketing messages. Cold and corporate marketing messages become instantly more human and personal when brands draw on content created by their real-life customers.

UGC perks: marketing campaigns and conversations

As you can probably imagine, there is quite a bit of data and statistics around the impact of user-generated content.

Instead of diving through every piece of content, I pulled some of the best and most interesting data points.

Below you’ll find UGC stats around the impact on consumption, authenticity, and impact on other areas of the business like marketing and sales.

1. 92% of consumers turn to people they know for referrals above any other source.
   
2. 90% of consumers say authenticity is important when deciding which brands they like and support (up from 86% in 2017). (Stackla)
   
3. 84% of consumers say they trust peer recommendations above all other sources of advertising.
   
4. 79% of people say UGC highly impacts their purchasing decisions. (Stackla)
   
5. Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision. (Stackla)
   

User-Generated Content Statistics

6. Millennials (ages 25 and above) are the biggest content drivers — contributing over 70% of all UGC. (DMNews)

7. Millennials trust UGC 50% more than original content generated by the brands.

8. Word-of-mouth marketing generates more than twice the sales of paid advertising.

9. 74% of consumers rely on social media to inform their purchasing decisions.

10. As few as 16% of brands have a strategy regarding user-generated content.

https://everyonesocial.com/blog/user-generated-content-statistics/

I love to travel, go to concerts, eat, dance, beauty, fashion, skin care, pets, gifts, and organizing.

My Work

UGC skincare # 1

My favorite moisturizer demonstration

UGC skincare #2

using my favorite products

Sparkles Collection

UGC jewelry #1

Jewlery that I love

UGC nails #1

glitter nails I am your girl

Travel # 2

Inside of the cozy VRBO house

Lashes

UGC lashes #1

I love lashes

UGC rates:

UGC Videos

UGC video $150

3 UGC videos $425

5 UGC videos $700

UGC Photography

3 UGC Photos $200

6 UGC Photos $400

10 UGC Photos $700

Packages

8 UGC videos/ month $1,100

12 UGC video/ month $1,700

16 UGC video/ month $2,300

8 UGC photos/ month $600

12 UGC photos/ month $900

16 UGC photos/ month $1,000

Rates are subjected to change for even longer long term usage.

*Please reach out for monthly rates or option. I am very open with negotiations, I give smaller brands & inbounds discount!*

Services:

• Testimonial
• How to use
• Unboxing
• Casual usage video
• Educational content
• Sales video /AD
• ASMR Video
• Review/ Rating of product / service
• Trends with product / service
• Video based on trends
• product/service integration (Day in life)
• Travel VRBO or Airbnb (open to travel)